Great article! In marketing, the meaning of color and color psychology play an essential role in the art of persuasion with the goal of eliciting action from the consumer. Why the Psychology of colors in marketing doesn’t always work. First, it’s important to take into account the specifics of the brand. The following infographic, created by the folks at WebpageFX, takes a look at the psychology of color and presents some common associations of different colors. Second, it denotes health, environment and goodwill. Of coffee … Thanks for great post. This is a very interesting topic. In color psychology, red is the most intense color. Great post. For the best results, select a primary color as your main color. In advertising and marketing, white is associated with coolness and cleanliness because it’s the color of snow. Based on your color analysis, I think it is clear that the 49’ers will win the Super Bowl. These colors elicit calm and comfort. It can be also associated with happiness according to one study. Its intense appearance catches the eye of individuals and it is thought to increase appetite, symbolize intensity and passion. psychology behind decisions It's fairly safe in respects to color blindness, and repeatedly gets favorable marks by people as a combination. Marketers use it to attract eco-friendly clients to their stores. So, we know the following: color is a powerful thing (no surprise here). You might’ve noticed that some brands use red for ‘order now’ buttons or for their packaging as a way to stand out on the shelf. Not to mention all the people who avoid pink products now because they want to avoid associating themselves with the pink products of the Susan G. Komen Foundation. How does this happen? Your product might have a color association that’s different from the common association people have with colors. Print marketing materials often use a two color system of complementary colors. P&G tested three different color flecks: red, blue and yellow. Red to the Chinese denotes joy and is the prominent color during the Chinese New Year. With time, we learn to associate colors with brands: the combination of yellow and red becomes McDonald's, pink stripes become Victoria’s Secret. You can’t go wrong with pink. In other words, the right (or wrong) colors can influence a consumer’s actions. It’s important to note that generally longer wavelength hues (e.g., red, orange, yellow) induce states of arousal and excitement. Color is a strong non-verbal form of communication used by marketers to help evoke an emotion. I can’t think of a longer-lasting, higher-stakes design decision than choosing your logo design and palette, so color Mirroring an increasing awareness of the importance of colors, today marketing managers are paying increasing attention to the deployment of color in marketing as well as to the applicability of universal color associations. A green button converts 25%+ better than a red one. In marketing, the color red induces a sense of urgency in the onlooker and targets impulsive shoppers the most. This is coded into our reptilian brain, giving us that instinctive feeling of fire being dangerous and the beach being relaxing. You could use white to suggest simplicity in high-tech products. All of this is well and good, but you need to test which colors work for your audience. Good luck all. The power of color is often underestimated by consumers. The most selling color for women is PINK! However, you don't want 50% of both complementary colors, as it causes distress to the eyes when it isn’t clear which color to focus on. Color has an impact on how we think and behave. © 2021 Awario — The Social Media & Web Monitoring Tool © Business 2 Community. I’ve always viewed colors to have some way of inducing emotions and reactions out of people. People also liked the logos more compared to the greyscale version if they were in blue or black, but not in red. Research exists that even argues that "color energy is principally determined by saturation level: highly saturated warm colors carry more aesthetic energy than do de-saturated cold colors”. How Coca-Cola rules Christmas marketing: campaigns analysis, How to get customers to love your product: the Ikea effect. I think you’re in dangerous territory with pink. I use Purple & Gold the most as I always thought they stood out above the rest of the colors. Color psychology is an area of research that looks at how colors influence human behavior. Follow PsPrint on Twitter @PsPrint. Green is a versatile color. Thanks for this info Brian!People are always attracted to these colors and using it to market your product will have a very good result. Colors affect us and our perception of products, they affect our decision-making process, increase and decrease buying intent. While many marketing experts have attempted to distill colors down to a few basic properties or perceptions, psychology can help businesses develop a deeper understanding of the implications of color choice. 1. They are the most vital aspects of every business, its branding and marketing. The Power of the Color Brown – Earth, Nature & Simplicity. Red because it pushes urgency on the buyer, green because it’s soothing and gently guides buyers to make a decision, and a firey yellow-orange because it creates a feeling of warmth and happiness. If you don’t believe us, take a look at these stats that prove the power of colors in marketing: Colors are the number one influencing factor in purchases for almost 93% of people. Color Theory: Marketing, Branding, and the Psychology of Color 5 min read. darker tones make perfect background. It’s great to know that there are people who share this vision and affirm that colors do indeed mean something to your website and company. And this is why it’s important for us to know which colors trigger which associations. What Is Color Psychology in Marketing? I am also starting a business in 3 months on the internet and need colors that really go together. 3. Green’s primary association with nature creates feelings of security and connection with the outdoors. A further 85% of consumers buy because of color. We use it the most and it just adds this attention grabbing factor when up against a white background. Very nice and unique article. Blue is associated with intelligence, communication, trust, efficiency, duty, and logic, and is often seen as a secure color. High … Using Color In Marketing. Color psychology aims to study how colors impact human behavior and decision-making. The science of colors in marketing suggests that using complementary colors will help your message and brand stand out. Light blue tends to mean peace and serenity. #6. With time, we learn to associate colors with brands: the combination of yellow and red becomes McDonald's, pink stripes become Victoria’s Secret. Well, red grabs the attention, Blue is cool and orange is fun. Colors influence our perceptions, many of which are not obvious, such as when you’re tasting food. Keep your product in mind when picking colors for your marketing campaigns. The numbers are pretty fascinating. If you really must have the two colours, I’d suggest making one darker (like Bottle Green or Navy Blue) with the other a paler shade (like Sky Blue or Pale Mint Green). I love the contrast. One question, does this apply globally or limited to the US or North America. Color psychology is the study of how colors affect human perceptions and behavior. Curious to know how you derived this conclusion/ justify this? We love learning how and why colors work for sales! And it doesn’t stand for rest of the world. The importance of color in marketing. 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