Yeah, the same idea applies here. My question to you on this general subject is is all of this the result of advertising producers or at the directions of the advertisers? I dont trust American corporations any farther than I can throw them, but I dont trust a lot of advertising copywriters, either (present company definitely excluded, of course!!). Yet, today its getting to the point where the average family in a TV commercial will soon consist of a black man, a white woman, and their two Chinese kids. But, this isnt some sort of phenomenon. It is pathetic and I refuse to watch all of these commercials and online ads .. Does anyone know if there is a list of products with ads featuring mixed race, LGBQT, or predominent black people? This is not realistic or representative. Whether one thinks its an issue or not, I say have fun with it. Next time, bring an actual argument or shut it, please. Thanks for reading. The constant agitation created by brands, ad agencies and politicians and social-media crybabies and on and on and on is stressing people out, playing on anxieties, and ultimately, forming divisions among people and cracks in the culture. Ive read that White male commercial actors are being dropped by Agents or not being able to secure representation because the employment opportunities for them are dwindling to almost nothing. But even before that, we had the social justice movement which fostered entitlement in some groups and programmed so many young white people to feel guilty about being white. I am completely disappointed over everything happening. And yet when it comes to white males we dont complain about micro aggressions because were too busy being hit with actual-in-your-face aggression which society seems to find acceptable, e.g., patriarchy, toxic masculinity, mansplaining, manspreading, all the worlds ills are the fault of the European male, etc. Portray those stories in your marketing. I download free movie torrents, many 50s to 70s westerns. And I certainly find it curious how everything has exploded all at once. And nowhere not in the journalist media, nor in social media, can I find anyone calling BS on it. Maybe, we should all stop buying products from any of these companies that use these tactics and the governments now need to intervene to stop this escalating further as this will cause issues, Yeah, I understand things are as bad or worse in the UK, Ian. Together, these groups now account for 24.7 percent of the U.S. population, yet they do not appear in anywhere near 24.7 percent of the advertising. Thanks for speaking up, Jake. About 20 minutes worth of commercials where white people are degraded. But now we have this transgendering mushroom cloud appearing. Right, it is a culture war and as usual average Joe (s/w/m) isnt part of the war just a victim of it. Which I wouldnt have a problem with if it didnt already seem that blacks feature in >50% of car commercials. But Caucasians dont march, or wear mask.we need to speak up and not be canceled out. You may have missed my point. Diverse thoughts are contagious, and they add significant value to the ideation process. The body-positivity trend has especially gripped womens magazines, and more than one social commentator has taken these publications to task for celebrating and glamorizing unhealthy lifestyles. I am a gay man and I am sick of the LGBTQ with their crap too! Maybe sell your TV and use the proceeds to buy some extra fuel and food (and alcohol!) Being neutral isnt going to change anything. Sadly I feel like the shooting in Buffalo is just the beginning. Isnt it just a little bit racist of advertisers to tell us that blacks and other people of color must walk, talk, dress and behave like white people, and partake in activities favored by whites, in order to be successful? Not without being called a racist, a misogynist, a bigot, or a homophobe. Now that weve created the world its time for those who sat back and enjoyed the fruits of our labor to take over and disappear us! I am happy with my life. White men did what nearly every race all over the world did, but the white man didnt cross the ocean and capture blacks and bring them to America, it was usually other black or Arab people who captured and sold them here. https://fox59.com/business/press-releases/ein-presswire/606081233/extreme-reach-study-finds-increase-in-percent-of-white-people-seen-and-male-voices-heard-in-video-ad-creative-in-2022/. I remember the globalist-bent ads for Benneton and when Levis and Coca-Cola began pandering directly to blacks. I also think this placating the woke crowd will eventually get so out of hand that it will completely alienate white people. Nissan had an ad last year that I found annoying in great part because it had an unmistakably white boy call a black woman mom, but also seemed to be advocating the idea that women are all poor drivers. Actually, If you watch TV ads in the UK these days, you will see tokenism a group of black people with one white friend. Why is every commercial have blacks and gay people and interracial marriages. All this black advertising and also black programming has truly gotten out of hand. People have plenty of reasons to keep quiet. The findings are simply not believable. And yet we cant say Merry Christmas. Let me tell you how I think this is all playing out among the American public: As for the rest Asians, American Indians, Alaskan Indians, Pacific Islanders Im sure theyd like to see more representation, too. This organic, truthful approach will seem more genuine. are being promoted by females. What is the rationale for this? may have complained about the fitness ads. Why wouldnt you show more people that look like the ones consuming your products? The net result is even fewer white people in commercials. Quit paying to go to see those movies. Sixty percent of American consumers consider diversity in advertising to be important and a further 40% have turned away from brands they felt weren't inclusive in their advertising. But nothing will change the culture until it happens from within. I suspect the marketing person has they gender, birthing person, 28 years old, white, in a cube on Madison Avenue, nose ring and purple hair. But for what I think is the real reason, I would suggest that everybody read American Marxism by Mark Levin. It used to be, marketers could say they targeted women because women hold the purse strings. It should be pretty easy to find bad reviews for companies whove broken their promises. your sad excuse for a blog is nothing more than a cesspool of racism, hate, and bigotry. Like with so many things in life the pendulem has over swung in an effort to correct an issue. And the BIGGER and OLDER the ORGANIZATION, the MORE EXTREME their wants. One day while in line at my S&L, the old farmer in front of me asked the teller about their stability. But I think its gonna work as badly as forced school bussing did in the 60s and 70s. its not like EVERY black person agrees with both and therefore is a self-contradicting blowhard. It MIGHT be saying, instead, that there is no way any one is taking a chance to piss off a black Karen who thinks the buffoon or clueless black person is a form of a micro-aggression, or subtle racism, or some baloney like that! Go to virtually any website from Ralph Lauren to Nike, to even Dale of Norway or Toyota. As you say, if television ads did a better job of reflecting real life, there would be a lot fewer people complaining that advertisers are pushing an agenda. Good comment, ARG. As soon as they get a position of power (hiring, for example), they do exactly what actual racists do: hire their own, pick their own, empower their own. I cant help but notice the blatancy of this and it feels so forced and ingenuine. I love this comment. Youre not alone in that theory, Anonymous. Shame on you, advertising professionals. We see you. I have no reason to protest but seeing it recognized and discussed just made my day! Theres a lot of that in Hollywoodin Die Hard you have the evil blonde bad guy. Its coercive propaganda in the background of each of these commercials repeated 1000s of times each day. This is brand suicide. Ive looked for surveys of percent of actors in commercials/ads by race and they are almost impossible to find. What happened to nominating a movie because it was just a darned good movie? Say, did you see that someone blew up the Georgia Guidestones the other day? I used to work in IT and whenever there was a black hiring manager, theyd hire 75-80% black employees. Not sure how its Obamas doing but whatever. . Fake advertising, Bob? Yes, I agree with the earlier poster in commending you on your courage. Most of the modern worlds issues stem from the hidden bitterness towards our own dads that were either present and imperfect or vacant altogether. Suddenly the woke corporations have dropped whites and replaced them with black America acting like white America. We are headed in the same direction. The obsession with 'diversity' in advertising feels a little sinister. Secondly, brainwash the kids to let them think they are gender fluid or that being gay or trans is normal, while shutting up any resistance with cries of racism and homophobia, remove all white males from TV and advertising and if they are shown, they have to be depicted as Beta males we cant have our next generation of white men be strong role models, right? but theirs are not witty, not cute, w./ nothing endearing. Any time you want to get together and teach Mr Fuckerburg a lesson in humility just say the word. Although both are paying a price for it, the losses in revenue are apparently seen merely as an investment toward the cause. However, the. Here is link to study. lol. As a white person, and proud of it, my race and history is being erased. Every soldier, police officer and fireman knows this. The current state of race relations goes back to the 60s with LBJs civil rights Bill. option. Even more telling, the. Etc, etc Today, I dont understand what they are doing from a marketing perspective. Excerpt: Woke capitalism is corporate Americas attempt to profit off of Millennial and Gen Z activism, often passive keyboard activism . Make it a party game One drink for a white couple; two drinks for a mixed-race couple; three drinks for a mixed-raced couple with an Asian kid; etc You make the rules! Have fun! I just happen to have two 36 axe handles right here by my desk. But the giveaways and removal of responsibilities took this motivation away from blacks, simply to secure their vote for the Marxist Democrats. That platform is nearly as bad as Facebook in its censorship of free speech. This is the Kalergi Plan and the Frankfurt School opperating at full speed ahead. And the matchmaking app ads show black people or gays. There is so much going on that really is inter-related. As others have pointed out, its actually exacerbating racism. It should be degrading them as it totally erases their culture and transforms them into white culture. But do you hear about it, unless the white person is a mass shooter? Nor would I expect people there to avoid saying happy Ramadan because there are 10% Christian. I dont care if you want to throw in a black family here and there on TV but leaving out all whites and other races for that matter, is not diversity! On YouTube Ive got the remote ready as soon as they say I can skip ads and usually have the sound down and am looking away at my laptop until its over, but still. . Yes embarrassingand since you say this Im guessing you are black. No, they arent. The healthy choice, I think, is to get off of social media. So its actually had the opposite effect that the companies are going for. I'f I'd e. (And Im just going to say it: Barack Obama, the so-called Great Uniter, did more to damage race relations in this country than any leader in my lifetime. You can search our website for events, press releases, blog posts, and more. He didnt portray Anglo-Saxon heroes very often. It you really want to see how lopsided the commercials are with blacks watch sporting events and musical events. You are also correct that it is almost impossible to boycott all of these companies. Motivational Values can be described and measured as positive or negative as at least five internalized values. As a guy who runs a blog focused on advertising, I feel compelled to follow the social media accounts of industry trade publications such as Ad Age, Adweek, and Digiday. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pinterest (Opens in new window), claiming that white people are undercounted, ethnic minority consumers actually prefer to see white people in ads, an article condemning Western brands and advertisers for overlooking the vast and diverse Muslim population, this survey from YouGovAmerica, Muslims account for just 1 percent of the U.S. population, their purchasing power is growing 70 percent faster than that of non-Latinos. Im not as well versed in Hollywood films and actors as you, but I recognize and appreciate many of your examples. and planned cultural change. It would definitely save money in making the stupid ads, unless there is some stupid union actors contract to deal with. Its been that way for ages. Ive been retired for a year now and watch more TV than I have in a while and I thought the same thing. One would think the population in America is majority black, with a handful of white women, and very few white men. And that the belief in a God or divine spark within is a total lie. Yes it is the Democrats doing this because all white people are racist. Not true. This is not about money, or placating the woke mania. I dont feel guilty. Last June, members of the advocacy group Three's a Crowd (TAC) sought to actionably reduce systemic racism and create equity in advertising with the "In for 13" initiative, a three-year promise. You are totally right and Im in the UK. The BLM movement really made an impact on the American psyche. And I am married to a black woman, so its not like I am against it, but it has gotten way past ridiculous at this point. Etc. Black Rock? There is something very disturbing about the emasculated effeminate girl men being pushed in our society. Im glad you posted this. Yet we continue to lower standards, bend the rules, to be politically correct, or diverse whatever. As Jeremy Boreing of The Daily Wire recently acknowledged, there arent a lot of options for disenfranchised consumers who dont want to give their money to woke corporations. Its usually because no one on the marketing campaign asked POC hikers about their hiking experiences. Here in the Cranky household, we dont turn ours on unless its to stream old movies or TV shows we like. Not to get too political here, but the progressive mind-set is akin to that of a sledgehammer when instead, precision instruments are called for. this is NOT saying people of color are not smart, nor is it saying they are not nice people, intelligent, funny, and personable! They earn the most per capita and have the highest education by race. Just last week, I tried playing the demo for a long-awaited Nintendo video game called Splatoon, which sees cute little squid characters shooting brightly colored ink at each other in a battle to paint the most territory. Is that not the very definition of racism? Anti racism is still racism. Agreed on all points! Good lord its so offensive. To many people, white males have become the very symbol of privilege. It creates the mentality of entitlement. Its the far left wing radical idiots that want to appease people of color. John, you are absolutely right. how wonderful, right? Where are the Hispanics? For the past many decades and, I would argue, especially since 2008 we have been living in a world where race is used as a cudgel to divide us. There are a number of outfits I will not have anything to do with if I can avoid them Coca Cola, Nike, the NBA and NFL, to name just a few. What Works For Diversity And What Doesn't? Sometimes it is important to intentionally choose a diverse group, but keep the balance so you dont color-wash your efforts. Good response posts too. Its shallow and degrading. And the irony is when there are black American families that do strive to be successful or achieve affluence, they are criticized as selling out or being uncle Toms by others. Firms can address these issues as the economy . Gee, Wallace, I wonder. Thats a hefty payload of Truth you just dropped, Kris. Its gotten to the point where you never see a smart white male in a television commercial. Portrayed white women, and men and women of color. This is far from reality. What a sad missed opportunity for brands and advertisers whose money and messages have so much potential power to show the best in all of us and celebrate the things that make our cultures special while bringing us all closer in our common love for a brand. Ever notice that on the so-called mainstream TV you never see any ads with a father and son anymore. It would be like running ads that showed aging college professors using your outdoor gear because theyre under represented and, you know, there are analytics that show they are 1.3% of the buying group. Diversity is not forced because it's bad; it's forced because movie studios are trying to seem "woke" and are profiting off minorities' hopes to see themselves onscreen. I hope that we can stop going down this road before its too late. But at the same time, the advertising companies were developing a new marketing strategy that got away from mass markets Positioning (Rob, you know what Im talking about). GET THE HELL OUT OF HERE!! 20% are agnostic, but celebrate Christmas. Check out GoDaddy site, if you find a white person, is like a needle in a haystack. Not everybody looks like the Marlboro Man especially women. To a black person, diversity means adding black people. And it goes beyond just media. Its amazing how overnight white people became complete buffoons and black people became highly intelligent with all the answers to everything in life. Hollywood is not making art at all anymoreits all social engineering propaganda. We finally got respect form America years ago, we got gay marriage legalized and now these crazy people want to groom children in the schools??? So advertising does no good to the advertisers because I flip through all these commercials and TV shows. This is the greatest country on earth !! This just goes along with whites are bad, blacks are good and Hispanics and Asians are non existent. Embracing diversity in advertising means redefining it within the organization and perceiving it as an essential element of the organization's innovation strategy. I agree, The advertisers are trying to brainwash our children. watching youtube just nowNavy Credit Union commercialno white males2 POC males and an Asian lady. If we targeted blacks, wed cast blacks. Finally, if a sum of money is all it takes for someone to get over something, thats called a bribe. Many years in fact. Black Hip-Hop stars are stereotypically viewed as successful therefore that image is often used in association with a brand/product. He replied, young lady, I have plenty of assets, I just dont have any money. But anyway, regardless, pray for your country. https://marketing.extremereach.com/e/579431/sity-in-Ad-Creative-Report-pdf/k966yf/1408224246?h=4DDINhmtHixx1ZSmuRqbhiShJJxWVK69ptTc4Htvk. Yes, but if that group is grossly over represented in commercials, then white folk may think -hey, they be don ok now!..and we tknow their not. In the UK, white people make up 82%, black people, 3%. Ive heard similar stories, Daniel. I dont even knowdont they think some black people might be offended by these commercials, like theyre being white-washed, for lack of a better term? This is NOT the same country and society it was 60 years ago. https://en.wikipedia.org/wiki/Man Too bad for them, then, that thoughtful and measured comments like yours, and so many others on this page, prove emphatically that we are not. Then form your messaging and campaign strategy from there. Explore the depth and breadth of ANA content through our product subcategories. And I see it clear as day and constantly find myself defending straight White men. You shouldnt be.). That is rare in RL. I make sure to buy their product. Even more so with people of color!! They now account for nearly 19 percent of the U.S. population, yet they are in nowhere near 19 percent of TV commercials. Or maybe its revenge for all that egregious mansplaining Ive heard so much about. Listen I know she is one of the best players ever, and I know this might be her last professional appearance. Why are there commercials that mention the term baby daddy? We will never be rid of it. And this is what the world sees. Your example is awfully specific. Its okay to say what you really think, even if they would have you believe otherwise. It gets stronger over time. Wish the 80s and 90s were back, where people actually cared about each other and understood each other. I hate to say, but I think it truly fuels the fire for even more racism. Ive noticed this for a long time now. LGBQT. I find all this whining about representation laughable; Im half Mexican and Syrian and Filipino on the other side.where was my representation when I was a kid? Im attaching the link below, as it is a very enlightening read. I dont blame you a bit for turning off the tube in favor of books and movies, Madge, but I would encourage you to hit back with a parting shot before you go. I love how she justifies her paycheck. https://archive.schillerinstitute.com/fid_91-96/921_frankfurt.html. And who are they? The sad part is, as you said, seeing this absurd over-representation of black people day in and day out begins to do more than just annoy after a while. A form of brainwashing. No masculine role models or father/son interaction in commercials. History shows that the Frankfurt School started all of this cultural Marxism by taking over academia, media and entertainment. So much for fairness and tolerance, yes? The worst part, however, is that the vast majority of the sleeping populace goes right along with it, happily complying with the activists demands and parroting the inclusive propaganda. Not only are advertisements being infiltrated by blacks, but remakes of movies putting in blacks where whites use to be. We have all forgotten that the fall of the Roman Empire, and every great civilization that has risen and fallen, was the result of sexual deviation and perversion. You are born with them and cannot change them no matter if one surgically destroys what they were born with, or hormones one takes. Meanwhile, teachers and politicians allow drag shows in elementary schools. I was thinking about doing the same thing its definitely a lot easier than setting an email to each individual company that portrays blacks and commercials being Superior over white guys are made to look like total buffoons and inferior to blacks. According to 2020 Census data, white people make up 61.6 percent of the population, black people 12.4 percent, Hispanics or Latinos 18.7 percent, and Asians 6 percent. This all went off the rails after the killing of George Floyd. You are exactly right that advertisers are concerned about violence and how loud they are, that explains why the majority of commercials are full of black people and not anywhere near as many Hispanics/Asians.