The brand bounced back and forth between the Diageo portfolio and the original owners before finally arriving in the portfolio. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. New packaging will beavailable nationally starting January 2015 inthe 750mL bottle, followed by the 1.75L bottlerolling out in March 2015. Privacy Policy. The company was founded in 1958 by Paul A. Ackerberg and is now run by his son, David Ackerberg. Tons of bottles out though. You know that, right? To me it was just a name given to a coaster, devoid of any historical or political significance. Press J to jump to the feed. Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. I've heard the 10-yr is the same juice from the Old Fitz decanters. The brand was established after Prohibition in the 1940's. The whiskey is made from a mash bill of corn, rye, and barley. Do you wish theyd keep the name. The Luxco distillery is located in Louisville, Kentucky. Award-winning Rebel Yell bourbon dates back to 1849. Despite the fact that Luxco now produces its own distillery, Rebel Yell appears to be produced by Heaven Hill because the label on the spirit claims it is bottled for. And yes, it was made along side Pappy Van Winkle at Stitzel-Weller. It's those quiet rebels you really have to worry about. Before the Lux Row facility was online, Luxco was a non-distiller producer or NDP. Blood Oath, David Nicholson, and Ezra Brooks are just a few of the brands produced by the company. It was also a favorite of Rolling Stones guitarist Keith Richards. In addition to focusing on tradition while producing whiskey in a unique way, this distillery is known for its distinctive style of bourbon. Billy Idol wrote the song because of the bourbon. In 2019 Rebel Yell went through a rebranding effort. Mother would catch him by the coattails and plead, 'Shush, Doctor, shush'. 17. It paragons description, that yell! In 1972, the Stitzel-Weller Distillery went out of business. Not only did the name not bother me or hinder my enjoyment of the ride or park, I dont remember anyone having an issue with the name or even making comments about its origins. A burst of sweet corn erupts from my Glencairn glass before giving way to vanilla, warm . Even though I cant think of a past event where anyone was upset or protested, it could happen. Why did they HAVE to choose such a name in the first place? General Thomas Jonathan Stonewall Jackson's assault at Henry House Hill. The Confederate yell was intended to help control fear. A big, round body with a palate that follows the nose - honey . Perhaps as a result, availability is limited, and prices may vary. Whiskey Review: Rebel Yell Bourbon - The Whiskey Wash With these changes also brought about a hike in the price. Lets pour ourselves a glass and find out. I dont remember ever seeing any historical theming or educational features. Rebel Yell Kentucky Straight Bourbon Whiskey, 70 cl - Amazon Bourbon aficionados may consider the whiskey a little hot when tasted neat in or in a snifter. In an instant every voice with one accord vigorously shouted the 'Rebel yell,' which was so often heard on the field of battle. From there, most bourbons will contain malted barley, and rye. But Racer 75? He explained on VH1 Storytellers that people were drinking "Rebel Yell" bourbon and thought that would be a great title for an album. Per Breaking Bourbon, Rebel Yell uses an NAS or no age statement which simply means that it meets the legal requirement of two years, and we know nothing more about its age beyond that. We all know why your pleasing the pc crowd. etc. And hes worked with startup brands to turn local enthusiasm into national recognition. and our By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. Not sure if you're speaking in generalities, or if this is aimed at me. Rebel Yell: A Classic Bourbon from the Deep South Whiskey Review: Rebel Yell American Whiskey Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. It no longer contains The Deep South written on the bottle, and they dropped Yell from the brand. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated 'bonded style' bourbon that retails for about $20 for a 750mL bottle. The brand was meant to celebrate the 100 year anniversary of the original Weller company. They asked him for a demonstration of the rebel yell, but he refused on the grounds that it could only be done "at a run", and couldn't be done anyway with "a mouth full of false teeth and a stomach full of food". His idea was to create the whiskey in small batches and distribute them solely in southern states ("rebel yell" being a term used for a particularly unique battle cry . In comparison to Kentucky Deluxe, its definitely better but 2-3x the price. The original recipe for Rebel Yell Bourbon was introduced in 1849 at the Stitzel-Weller distillery, known for using wheat in replacement of rye in the mashbill. I was a bit confused at the store and thought maybe I'd been misreading my bottle all this time. Dont sleep on this wheated bourbon with Stitzel-Weller lineage. New packaging will be available nationally starting January 2015 in the 750mL bottle, followed by the 1.75L bottle rolling out in March 2015. The brand was created to commemorate the 100th anniversary of the Stitzel-Weller distillery in Louisville, Kentucky, by Charles R. Farnsley, the former mayor of Louisville. Given the differences in descriptions of the yell, there might have been several distinctive yells associated with the different regiments and their respective geographical areas. Style: Straight bourbon Origin: Kentucky Age: 10 years Proof: 50% ABV Price: $60 Release: May 2017 Availability: Nationwide in limited amounts. Partners & Sponsors As lame as Apple Zapple, as the parks wild mouse coaster has been renamed. Just like the Big Lot Stunt Coaster is still Italian Job, the Crypt is still Tomb Raider, Drop Tower is still Drop Zone, the Racer75 will always be THE REBEL YELL! I dont claim to speak for or represent anyone. There are about 24,000 bottles in this year's batch. In 2018, Luxco opened its own distillery named Lux Row in honor of the long tree-lined drive that leads to the facility. It was just a name. MEET OUR Extended family. It just felt like another local reference, but not a celebration of the Confederacy. The company would eventually break up in 1972. And of course Racer refers to its ride design featuring two tracks where trains race each other throughout its hilly course. Rebel Yell 100 was launched in conjunction with a rebranding of the entire Rebel Yell family. Rebel Kentucky Straight Bourbon Whiskey - Master of Malt For the purists. Whiskey Review: Rebel Yell Ginger - Thirty-One Whiskey Flanked by heavierglass bottles, premium cork closures andembossed labels, the new lineup will increaserelevance for younger audiences and createan opportunity to command a higher pricepoint. The 75 refers to 1975, the year that the ride opened. Billy Idol's song "Rebel Yell" was named after the whisky. As one of those small minority it has never really bothered me either. She's a regular contributor to the Whiskey Wash with an affinity for the unique and weird side of whiskey. Theres a couple things to expect from a bottom shelf whiskey. The overall effect on the palate is brief and minimal, and the taste has no unique profile. The film version, by contrast, has the yell sounding as a high-pitched "yay-hoo" repeated several times in rapid succession. Civil War soldiers, upon hearing the yell from afar, would quip that it was either "Jackson, or a rabbit", suggesting a similarity between the sound of the yell and a rabbit's scream. The brand was likely named after the Confederate battle cry, which was popular during the Civil War. Rebel bourbon is made in Kentucky, the heart of bourbon country. Introduced in April 2019, Rebel Yell 100 is a wheated bourbon, and a new bottle extension for the Rebel Yell brand. The "Rebel Yell" brand was created at Stitzel-Weller in the 1930s (with the idea of distilling it in limited batches for exclusive distribution in the Southern United States). Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. Rebel Yell Has a Cool New Look and Two New Bourbons, Get the latest whiskey news and reviews to your inbox, recent news from Luxco, the brands owner, Whiskey Review: Watershed Barrel Strength Straight Rye Whiskey, Whiskey Review: Square 6 High Rye Whiskey, The Epicurean Adds Amarone Finish Edition To Wood Series Bottlings, Whiskey Review: Pursuit United Oak Collection Blended Straight Rye Whiskey, Whiskey Review: Redwood Empire Grizzly Beast Batch 2, Kentucky Derby Museums Secretariat Bourbon Box Set Available In A Lottery, Whiskey Review: Laws Whiskey House Cognac Cask Finished Bourbon Batch 2, Walsh Whiskey Releases The Irishman Vintage Cask 2023 Edition, Whiskey Review: Hard Truth Distilling Caramel Malt Sweet Mash Rye Whiskey, Midleton Very Rare Launches 2023 Irish Whiskey Vintage. Jubal Early once told some troops who hesitated to charge because they were out of ammunition: Damn it, holler them across. For decades before building its own distillery it sourced whiskey from other producers based in Kentucky. This whiskey is also known for its wheatiness, as it is made from the same Kentucky bourbon distillery as Rebel Yell, which produces some excellent wheated bourbon (Just Google the mashbill). Yep, they did. The move has been met with serious opposition by some fans. For anyone who runs an entertainment business where word of mouth and controversy can hurt you, the decision was pretty clear in my opinion. I've tried googling it to see if something had stopped the distribution or maybe a name change had occurred but so far I've turned up nothing. As a note, we compare prices from various Total Wine locations across the US. The people that rebelled against the United States because they thought they should be able to own people are bad. Rebel vs Rebel Yell : r/bourbon - reddit.com Wild Turkey Rare Breed, Jura 10 Year Old, Rebel Yell, and New Irish Whiskey So the arguments that this is another move to erase history arent accurate in my opinion. I suppose if they renamed my beloved American Eagle @SFGAm here in northern chicago, Id be fairly upset. [2] One description says it was a cross between an "Indian whoop and wolf-howl". Brand of Kentucky straight bourbon whiskey, Learn how and when to remove this template message, https://ohc.library.louisville.edu/ohms/viewer.php?cachefile=1986_52_farnsley.xml, https://en.wikipedia.org/w/index.php?title=Rebel_Yell_(bourbon)&oldid=1138241841, Food and drink companies established in 1849, Articles needing additional references from March 2013, All articles needing additional references, Creative Commons Attribution-ShareAlike License 3.0. Kings Dominion amusement park is quietly dropping the Confederate-themed name of its iconic roller coaster, Rebel Yell, and isn't saying whether the decision is tied to the continuing. Good one. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. A wheated bourbon. But the very first time I fired off my gun I hollered as loud as I could and I hollered every breath till we stopped." Oddly the 10 year picture on that site still says Rebel Yell. I was in the first graduating class of a new high school in the far south end of town. By adding the new capsule closure with hints of silver and updating the label with bolder lettering, the new Rebel Yell look aligns with the brand attitude, said Eric Winter, whiskey brand manager at Luxco, in a prepared statement. Consider this similar product. Just went to Kings Dominion with my 7 and 9 year old sons. In Virginia battlefields, monuments, and references to the areas history are very common. Battle cry used by Confederate soldiers during the American Civil War, George A. Root's article "The First Day's Battle at Hickory PointFrom the Diary and Reminiscences of Samuel James Reader [, Civil War Veterans Come Alive in Audio and Video Recordings, Actual recording of a rebel yell, performed by a veteran in 1935, Rare Footage of Civil War Veterans Doing the Rebel Yell, Civil war veteran soldier footage taken between 1913 and 1938, https://en.wikipedia.org/w/index.php?title=Rebel_yell&oldid=1138610925, Cultural history of the American Civil War, Creative Commons Attribution-ShareAlike License 3.0, An approximation of the yell can be heard in the 1951 film. Recently, we reviewed Kentucky Deluxe, but we needed a little hiatus before hopping back on the wagon of bottom shelf whiskey. But as far as affordable bourbon options, Rebel whiskey offers a great learning opportunity. In the glass, Rebel Yell Bourbon Whiskey is the color of old gold with a light-golden hue and moderate legs at 80-proof. I find 'Yell' quite offensive. While the connection to the Civil War was obvious, the name never bothered me. You should all be fired. This topic has been inactive for at least365 days, and is now closed. With the rye segment up 23.3% thereis no better time to launch this new variant*. Finish: Sweet honey and light pepper and spice. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. The original Rebel Yell bourbon recipe used wheat instead of rye in order to reduce grain alcohol content. The company was eventually dissolved, and production ceased in the early 2000s. The yell has also been described as similar to Native American cries. The 10 yr is rebranded on the desktop site. The new Rebel Yell look (image via Luxco). Awww poor baby. Barrel and Brew is here to provide insightful information around all kinds of spirits, reviews on our favorite liquor, beer, and wine, and provide recipes to make you look like the ultimate backyard bartender. Confederate Defeat Re-examined". Rebel Bourbon Review - Is It Good Whiskey? lol. Rebel Yell was to be produced in small batches and sent out to southern states. Must go buy out the shelf of Yells now!!! McDonald, F., & McDonald, E.S., (1980), "The Ethnic Origins of the American People, 1790", McWhiney, Grady. That was the only ride from when the park opened that had never changed and now this I guess we will start going to Bush Gardens from now on! Well I am sad to say that after being season pass holders for 20+ years my family will NOT be returning this year! Years later, Julian Van Winkle came over to him and said, "Charley, are you gonna use the name Rebel Yell?" This may be one of the most underappreciated wheated bourbons available. Then suddenly, I stopped seeing it in stores around town. Even though you can definitely find some on Kings Dominions Facebook page. We have to acknowledge and accept our past. With the updated packaging,now is the perfect time to capitalize on thismomentum. The brand bounced ownership, eventually landing in the Diageo portfolio. Rebel Yell is one of those old throwbacks. Theres something about the rebel yell bourbon confederate flag that just screams bad boy. Its the perfect drink for those who like to live on the wild side. There are 4 primary grains used in the production of whiskey barley, corn, rye, and wheat. Sharp. Its been a strange and complicated journey. The sound of the yell has been the subject of much discussion. Once I became more conscious of the significance of the name, I did find it awkward. I'm also a huge fan of terrain roller coasters. 6, a bourbon blend consisting of three primary bourbons aged for varying periods of time is unique. NDPs dont often disclose the source whiskey for their brands. But more importantly, we cannot white wash history (forgive that wording, please!). That's how we are supposed to do this right? It seems, though, that Rebel Bourbon still sources its whiskey from Heaven Hill as the bottle dons the statement bottled for Lux Row Distillers. [1] The origin of the yell is uncertain. If youre looking for the cheapest whiskey to mix with a whiskey coke, Kentucky Deluxe is the way to go. After a couple weeks of it not being restocked, I up and asked the clerk if they just weren't stocking it at that store (the one closest to me was a bit smaller than others around town) and I just wondered if I needed to go to a different store, but he looked it up and apparently they could no longer order it. Rebel yell is a bourbon that is made in Kentucky, and it is known for its high quality and smooth taste. *(Interview with Nancy Farnsley, November 14, 1984) In the early 1980s, after some other changes of ownership following the break-up of Stitzel-Weller around 1972, the brand was purchased by the David Sherman Corporation of St. Louis, Missouri (now Luxco). I honestly dont see what the big deal isbut then again, Ive never visited KD nor grew up in the south. The brand has changed hands and recipes, but it is a part of American bourbon history. It is often enjoyed neat or on the rocks. He found two historical recordings of two different soldiers from two different states (North Carolina infantry, and Virginia cavalry), and he claims they sound nearly identical. In 2018, the company established its own distillery, named Lux Row, in honor of the long, tree-lined drive that leads to the facility. It was taken up successively and passed around to our front, along our right and in behind us again, until it seemed almost to have got to the point whence it started. The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. When compared to other whiskeys, a few drops of Bourbon can be perceived as being a little hot in a glass or a bucket. Taste: Caramel and sweet honey are most present with some raisin and cinnamon. Need to know: A 100-proof, 10 year old wheater, this is the latest release from Rebel Yell's Single Barrel line. While this change has certainly upset some people, its an understandable switch. So, if youre new to the bourbon category and want to try a wheated bourbon drinking experience without taking a hit in your wallet, Rebel Bourbon is a great starter brand to give a try. Did it hurt your feelings too? Other brands produced by Luxco include Ezra Brooks, David Nicholson and Blood Oath. When you get towards that higher end, you start competing with whiskeys such as Jack Daniels or Makers Mark, which Rebel does not compare to. The wheated bourbon is known for its smooth-sipping and sweeter, softer taste. Rebel Yell 10 Year Details. First Name Last Name Email Zip Code It might not be an everyday sipper. TheBand of Rebels program will be revampedand refreshed to coincide with the launches. The flavors are going to be standard, the mouthfeel will be thin, and a cheap alcohol taste will come with it. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville. Woh-who-ey! Yep, they did. Rebel Yell Has a Cool New Look and Two New Bourbons Review: 1969 Rebel Yell Kentucky Straight Bourbon Whiskey The W.L. Distillery: Lux Row (likely sourced from Heaven Hill) Type & Region: Bourbon, Kentucky, USA. who-ey! Weller & Sons until it merged with the Stitzel distillery company which was founded around 1872. Like all bourbon, wheated bourbons are still required to contain at least 51 percent corn in the mashbill. Today, were back with a whiskey that many of us likely enjoyed in high school or college, especially those hailing from southern states. We live in an era in which some people are always going to find fault with something that isnt politically correct. . I cant see how the purpose of the roller coaster was to teach anyone about the Civil War or the Confederacy. As one soldier explained: "I always said if I ever went into a charge, I wouldn't holler! You caved! When Iwas a kid in my early/midteens,one of the guys in our small group that hung out together had an older brother. With temperatures rising and the sun showing its face more and more, this time of year is perfect for a wardrobe update, and it seems Rebel Yell has caught a case of spring fever. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal ) JCwhammie Veteran Member 1.7k Location: Ballwin, MO Posted November 18, 2020 This is funny. Is Rebel Bourbon good whiskey? Without fail, it was Yellowstone or Rebel Yell. The Yellow Stone brand was discontinued in 2015. It is unclear when exactly the Rebel Yell brand was created, but the whiskey has been in production since at least the early 1900s. The original name of the company was W.L. Thanks for subscribing and watch for your first newsletter soon! While its still available for under $15, you may have more trouble finding it at the price. Also, Kings Dominion had an Old Virginia area and cues that it was trying to include some connections to the state. While Rebel Yell Bourbon was sourced at Heaven Hill Distillery for the last couple decades, Luxco opened their own distillery in 2018. The brand name is currently owned and marketed by Luxco, and the bourbon itself is distilled and bottled under contract by Heaven Hill at its Bernheim distillery in Louisville, Kentucky. Both new variants will be in a750mL bottle with screened-printed labelgraphics and at 90 proof. After that I casually asked at a few others stores and apparently it's the same all over town. Whiskey is experiencing a tremendous periodof growth, with domestic whiskey up 5.3%over the past 12 months*. Cookie Notice Composition: 68% corn, 20% wheat, 12% barley Aged: 10 years in virgin American white oak. While we have an affinity for scotch, whiskey, bourbon, and IPAs, we are connoisseurs of all things alcoholic, and even dive into our feelings with wine on more than a few occasions. Units were nicknamed for their apparent ability to yell during battle. But it never did any good. According to Lux Row Distillers, the new bottle includes an embossed rounded shoulder as well as new front and back labels. Some Texas units mingled Comanche war whoops into their version of the yell. Though hardly a definitive description, having been published some 70 years after the war ended, Margaret Mitchell's classic Civil War novel Gone with the Wind has a character giving the yell sounding as a "yee-aay-eee" upon hearing the war had started. If youve got a problem with a brand distancing itself from the CSA then youre the problem. Its cheap and low quality but wholly drinkable. Interesting was in Lux Row today and not one mention of it. Caving in to such ridiculousness. Rebel Yell - the Next Chapter in A Storied History And he said, "Well if you don't pick it up we're thinking of picking it up." "I could hear the sound of shots from the direction of Hickory Point, accompanied at intervals by fierce yells," remembered Reeder. Rebel Yell has now beenrefashioned for a new generation of bourbondrinkers to enjoy. Because the Lux Row Distillers facility was not operational until 2018, we can assume all or most of the whiskey in the most recent batch currently on store shelves was produced elsewhere either at a Heaven Hill distillery or another unnamed Kentucky supplier. There is some debate on whether or not rebel yell and rebel bourbon are the same, but many people believe that they are. who-ey! This is just a (smart) calculation by a company looking to avoid a potential PR crisis which these days comes fast, often, and from ever angle. Although the recipe for the whiskey dates back to 1849, the Rebel Yell brand was registered in 1936. That is really lame. Rebel Yell, a Kentucky Straight Bourbon whiskey made by Luxcos new distillery, thelux Row Distillers, was released in 1972. Especially for those of us from the south. So OK, change the name.
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