Its theory might affect the perception of air travel with the vision of building a customer focused brand. [26] By 2015, the company was flying routes to more than 130 destinations in 31 countries, operated 26 bases centred around Europe, and had a total of 10,000 employees. [20], In April 1996, the first wholly owned aircraft was delivered to EasyJet, enabling the company's first international route, to Amsterdam, which was operated in direct competition with rival airlines British Airways (BA) and Dutch flag carrier KLM. [102] The company took delivery of the first A321neo on 18 July 2018 at the Farnborough International Airshow. But stakeholders can also be employees, bondholders, customers, suppliers and vendors. WHAT ARE YOUR RESPONSIBILITIES TOWARDS EACH OF THE STAKEHOLDERS? EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou,[8] is the largest shareholder with a 15.27% stake (as of September 2021). 3.3 Promotion 7 [18][20] Competitors responded to the emerging EasyJet in different ways; while BA was largely indifferent, KLM allegedly chose to respond with a predatory pricing strategy that led to an investigation by the European Union over unfair competitive practices. In two years it was widely regarded as the model low-cost European airline and a strong competitor to ag carriers. It currently uses the slogan "This is Generation easyJet". Over 8000 employees are working for the company which contain 2000 pilots and 4500 cabin crew. The group, along with associate companies EasyJet UK, EasyJet Europe and EasyJet Switzerland, operates 308 aircraft. ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium 4. http://www.london.edu/facultyandresearch/research/docs/CM_04-904.pdf With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. 1. To effect and to offer a consistent and reliable product and fares appealing to lesuire and business markets on a range of European routes. Easyjet stakeholders. Government guidance and assistance available to travel and tourism businesses. What we do. external stakeholders are from outside of the company but, Free THREATS Strategic management, EASYJET As argued by Sharma & Starik (12) a stake holder is that which is affected by the operation of an organization entirely or can affect the organization directly. [76] In separate incidents in 2012, paralympians received similar treatment,[77] and a French court found the airline guilty of three counts of disability discrimination. Also the condition of the world economy determines the nature of its marketing policies. Influences the aims and objectives of Tesco as they have a large say in the company so, Premium Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. Q1: How do easyJets marketing objectives and marketing mix strategy affect its pricing decision? Which stakeholders are critical to the business? They are widely known with their, Premium Having objectives in a business is very important because it brings goals that the business needs to reach and also allows the company to be united. Therefore it has to be differentiated with marketing processes. [48] One main difference EasyJet and Ryanair have from Southwest is they both fly a young fleet of aircraft. Business ethics 3.5 Process 9 Employment 3.1.5 Credit terms 5 The cookies is used to store the user consent for the cookies in the category "Necessary". In terms of cost leadership, easyJet takes the second position after Ryan. Low-cost carrier, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. [41], On 19 May 2020, the company revealed that it had been the subject of a cyber-attack resulting in the release of the personal information of 9 million customers. [83], EasyJet announced that the transition would result in no job losses in the UK, as the staff to be employed by EasyJet Europe are already based in the EU27. The organisation mainly expands through acquisitions 4. To achieve this we will develop our people and establish lasting relationships with our suppliers, Premium 3 Marketing Mix (7Ps) 4 Early on, EasyJet operated as a paper airline, the aircraft themselves being flown and maintained under a lease. An example of this is when ''Go'' a budget airline owned by British Airways was taken over by EasyJet in 2002. Each of the types of stakeholders in a business are categorized in 3 ways: Internal or external. Southwest Airlines Its main strength resides in the fact that it flies to more primary airports on the top 100 European routes than any other carrier. In September 2018, he suggested there should be a law to favour more women pilots in the industry. This problem has been solved! [60][61] Speaking at the time, EasyJet chief executive Andy Harrison commented that: "We have not developed a new concept. [105], On 20 July 2022, during the Farnborough International Airshow, EasyJet confirmed the placing of an order for 56 A320neo, including an upsizing of 18 A320neo from their original order to the longer A321neo model. easyJet Introduction 3.5.3 Customer support service 10 EasyJet has announced plans to cut up to 30% of its workforce, or 4,500 employees, as it prepares for lower customer demand . Easyjet Plc. To have happy customers a firm ha sto create expectations and meet them. This gives a load factor of 92.6%. It may have little or nothing to do with the products market price and depends on the products availability to satisfy his or her needs or requirements1 Easyjet is really focusing on this aspect because they are expanding and they are already flying to 129 destinations, Premium For other uses, see, Frequent flyer, business travel and loyalty products, Passengers = Earned seats flown, including "no-shows" (empty paid seats), promotional seats and those provided to staff for business travel, for both EasyJet UK and, Airbus Orders and Deliveries (XLS), accessed via, Last edited on 25 February 2023, at 20:51, United Kingdom Advertising Standards Authority, "Risky business: Why the unpronounceable will achieve the improbable in Britain", "ITV commissions ground-breaking documentary following easyJet's rookie pilots from ITN Productions", "EasyJet grounds entire fleet of planes due to virus", "EasyJet confirms axing of three UK bases", "Ryanair and Easyjet: The history of the peanut airlines", "EasyJet at 20: the low-cost airline, then and now", "Challenges on the horizon as easyJet turns 20", "FL Group's sale of EasyJet holding puts an end to months of takeover speculation", "CFO Chris Kennedy Pilots EasyJet, Lands on FTSE 100 CFO Insight", "Circular regarding proposed acquisition of Go", "From Bland to orange: GB Airways acquisition will make easyJet #1 at Gatwick", "EasyJet plc agrees to acquire GB Airways Limited", "Regulator clears easyJet's GB Airways acquisition", "EasyJet to become North West's largest airline", "EasyJet to set up Austrian HQ to operate EU flights after Brexit", "easyJet clinches parts of Air Berlin for German expansion", "EasyJet Grounds Entire Fleet, Furloughs Crew After Finishing Rescue Flights", "Transport secretary promised EasyJet not to levy green taxes | Business", "EasyJet to resume flights across most European routes by August", "Sir Stelios fails in his bid to get the board sacked at easyJet", "EasyJet reveals cyber-attack exposed 9m customers' details", "EasyJet rejects takeover approach from rival Wizz Air", "After 26 Years, Sir Stelios Loses Control of EasyJet", "A History of easyJet - from 2 routes to European giant", "EasyJet will soon be bigger than Ryanair", "EasyJet to launch allocated seats on all flights", "EasyJet raises further 600m as Covid-19 disruption continues", "EasyJet scales back flying capacity due to lockdowns", "EasyJet slumps to first annual loss amid pandemic", "New headquarters for EasyJet at London Luton Airport", "EasyJet unveils low-emission 'EcoJet' aircraft", "Can easyJet short circuit electric airliner flight? It was a shaky start but one that would grow into a stable foundation. During 2017, 'Air Time' was introduced on some EasyJet Switzerland flights, which enables passengers to connect to watch a selection of films and read books through an on-board WiFi network; this service is provided by Rakuten. He threatened to call a general meeting to remove a director every three weeks unless subsequent action was taken. 1.Introduction PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Easyjet Plc. More than 29 million passengers carried by the largest airline company EasyJet in the UK. To produce a set of recommendations in a written document about how McDonalds PLC can reduce its carbon footprint through the management of key stakeholder relationships. [28], On 25 October 2007, EasyJet purchased the entire share capital of GB Airways from the Bland Group. [22][109][110], In December 2001, the airline switched from a third-party reservation system to an in-house system. Competition EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Stakeholder First published on Thu 28 May 2020 03.16 EDT. 3.1.4 Payment period 5 The new airline is headquartered in Vienna and will allow EasyJet to continue operating flights across and within European countries after the UK leaves the EU. 2.6.2 Legal factors that influence Easyjet Plc. [22] The specific color that EasyJet uses closely resembles that of the telecommunications corporation Orange and was a subject of dispute between the two companies in 2004 when easyGroup launched a mobile phone subsidiary, easyMobile. Southwest Airlines Lecture : Pricing and Costing Sort By: Satisfactory Essays. By September 2000 85% of total, Premium See Answer. younger fleet and advantaged fleet deal reducing ownership and maintenance costs. EasyJet under fire as flight chaos exposes carrier's operating model. safeway new westminster station parking; pluto conjunct prenatal solar eclipse; shandon hotel balance back [103], On 20 November 2018 EasyJet ordered an additional 17 A320neo, taking their total neo order, including the A321neo, to 147. Primary or secondary. Table of Contents [122][123], On 28 June 2007, the airline expanded its relationship with Hotelopia by launching EasyJetHolidays, which offers Travel Trust Association protected package holidays made up of EasyJet flights and Hotelopia accommodation products. All three of the hub's main airlines Wizz Air, Ryanair and easyJet also scrapped flights in and out of the . Recommendations: 15 According to the Project Management Institute, project stakeholders are defined as: "Individuals and organizations who are actively involved in the project, or whose interests may be positively or negatively affected as a result of project execution or successful project completion.". Powerful Essays. Airline [18][20] To encourage the company, Luton Airport chose to give EasyJet free use of a 15,000 square feet building for its headquarters, which it named easyLand; its management style typified minimal overhead, such as an early implementation of the paperless office concept. What Stakeholders Want From Easyjet 2022-11-21. It has 29 bases across Europe, the largest being Gatwick. Starting from this awareness easyjet become one of Europes first low cost airlines by adopting : For this task I will be looking at two organisations and will be looking at who their stakeholders are and how much influence they have and also what they want from the company. Interpersonal relationship, EasyJet has a unique geographical location because it was born in England. Clarity is important so that the mission statement is understood by all relevant stakeholders of Easyjet Plc Company. When EasyJet received H89, it had a 1970s-style office setup. Trade union must follow the employee/labor health and safety laws as some countries have strict regulations to ensure labor safety. The strengths weaknesses opportunities and threats known as SWOT analysis will also be illustrated along with the external environment better known as PEST analysis which consists of the political environmental social/cultural and technology factors of easyJet. Stock, A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). Low-cost carrier "The total European package holidays market is worth around 61bn per year we know customers want holidays with various durations and not the traditional seven and 14 nights. Charitable organization INTRODUCTION They have the interests in the activities of an organization and can be divided into internal and external stakeholders. This cookie is set by GDPR Cookie Consent plugin. Customer, Airline Assignment These are Flexi Fare, EasyJet Plus and a new frequent traveller loyalty programme called Flight Club. grand wailea pool menu; under armour ignite slides waterproof. This Case Study details the rapid growth of easyJet which started operations in November 1995 from London's . EasyJetHotels offers accommodation products throughout the airline's network. DALLAS - Esken, the owners of London's Southend Airport (SEN), could be put up for sale after the pandemic saw passenger numbers plummet by 90%. [82] In July 2017, EasyJet announced that it has applied for, and was subsequently granted by the Ministry of Transport, an Austrian Air Operator Certificate (AOC) and operating permit, thereby establishing EasyJet Europe. Previously EasyJet had only operated from Berlin-Schnefeld Airport and Berlin-Tegel Airport, where EasyJet had taken over some of Air Berlin's old services. A business is found to be polluting a local river. Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. In other words, your project's stakeholders are the . The airline offers headphones for purchase, along with a travel pillow and eyeshades, subject to stock. EasyJets Business Model Analysis 3.5.1 Check-in 9 The authors' study argues that the social . Regarding his rumored annual pay of 740,000, it is believed he asked the board that it be reduced to 706,000, his predecessors last salary. Environmental impacts 9 (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. Travel Transport and Logistics EasyJet was strategically located, Premium They contracted to buy 12 brand new 737s from Boeing in 1997. Southwest Airlines The organization can be of any kind meant to realize certain goals by the society. [68][69] The airline describes this as an "interim" measure whilst the next generation of aircraft propulsion is developed. With the demand on transportation and advancements on technologies airline industry became one of the fastest developing industries on the world. [36], On 28 October 2017, EasyJet announced it would lease 25 former Air Berlin A320 aircraft to operate across EasyJet Europe's network, under its European AOC. Simple & Easy EasyJet Titles. [79], In September 2013, a passenger who sent a tweet complaining about the airline after his flight was delayed said he was initially told he would not be allowed to board the aircraft because of the posting. Airline Airlines which fail to comply with strict, Premium Good Essays. [51], Since the start of the COVID-19 pandemic until August 2020, EasyJet raised over 2.4 billion in new finance. Ryanair 1. Being competitive means the ability to withstand the market demand, ability . This will secure the flying rights of the 30% of EasyJet's network that remains wholly within and between EU states, excluding the UK. Strategic management A stakeholder can be a wide variety of people impacted or invested in the project. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. Secondly we will do the SWOT analysis and find out the reasons for EasyJets success by making marketing mix. It is more suitable for students and ordinary income people. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). (Coauthor(s): Premium Easyjet stakeholders Rating: 7,8/10 1987 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest . for only $11.00 $9.35/page. 1.4 Research objectives. [42], On 17 August 2020, EasyJet confirmed in a statement they would be closing three bases in the UK. In fact as we will note again shortly a list of stakeholders that is too long actually may reduce the effectiveness of this important tool by overwhelming decision makers with too much information. They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. An aerial view of SEN. [117], The airline had previously provided in-flight entertainment (IFE) in some aircraft, such as the ex-GB Airways fleet, using drop-down screens on some Airbus aircraft; by 2018, all use of IFE had been discontinued. Low-cost carrier, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. Airline [121], On 14 December 2004, EasyJet and Hotelopia, a subsidiary of First Choice Holidays, launched the co-branded EasyJetHotels accommodation booking service. A stakeholder is someone who holds and interest in the company. I/ Easy Jet : General Overview CSR, credibility, employees' rights and legitimacy during a crisis: a critical analysis of British Airways, WizAir and EasyJet cases - Author: Rasha Kassem, Aly Salama, Chanaka N. Ganepola . [16] They later closed three of their bases. The cookie is used to store the user consent for the cookies in the category "Performance". 3.2 Product and services 6 Easyjet was able to offset half the impact of higher fuel cost and deliver pre-tax profits of 123m. A person group or organization that has interest or concern in an organization. This essay sample on Easy Jet Case Study provides all necessary basic info on this matter, including the most common "for and against" arguments. [14], EasyJet was featured in the television series Airline, broadcast on ITV (19982007), which followed the airline's operations at London Luton and later at other bases. easyJet is a European airline that uses its cost advantage and favorable network positions in strong markets to deliver low fares and operational efficiency on point-to-point routes, while offering friendly service to customers. We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you. and therefore a decline in fuel prices mean an opportunity to earn big profit margin (Flattou et al 2015). [16] This came after the company had flown 650 'rescue flights', taking 45,000 people back home. The company has clearly identiable operational and marketing, Premium The Company operates through two segments: Airline business and Holidays business. Its original advertising consisted of little more than the airline's telephone booking number painted in bright orange on the side of its aircraft. Other impacts 10 Management Marketing By introducing the no-nonsense theory to the European market after its deregulation in 1992 easyJet did prove power by increasing the size of the low-cost market and winning passengers from prominent traditional airlines, Premium [93] Citing diminishing demand on the route, EasyJet ceased all flights to Moscow in March 2016. Airline, Stakeholders Direct or indirect. I have found this less to be the case with easyJet, and most of the . The UK alone is a 13bn market and has grown by 6% annually," according to a company spokesperson. Staffing and recruiting 10 Southwest Airlines. This website uses cookies to improve your experience while you navigate through the website. Butterworths Company Law Handbook K. Walmsley. Net profit also significantly increased by 60.8 % comparing to last year which is a healthy figure and mainly a result of improved total revenue figure and can result in any future investments in order to generate more profits. By clicking Accept All, you consent to the use of ALL the cookies. There are political factors like liberalization, Premium [63] The propulsion system is said to comprise a series of eight electrically driven ducted fans that are buried in the wings, which are powered by numerous battery packs distributed underneath the cabin floor; it is claimed to possess a range of roughly 335 miles, suitable for about one-fifth of EasyJet's current city routes, and facilitate zero-emission flights, as well as being 50% quieter and 10% less expensive to operate than conventional jet airliners. Case Study easyJets $500 Million Gamble Corporate Social Responsibility (SCR) Decisions should be made in a way that takes into account all stakeholders' interests. Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. Customers - they would want cheap flights that are comfortable and safe. Stakeholders of easyjet Free Essays 2022-11-05. Changes in the macro-environment factors can have a direct impact on not only the Easyjet Plc but . DEVELOPMENT SUGGESTIONS Updated: Feb 28th, 2023. Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. 1. It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium Maintaining high customer satisfaction ( low prices and high quality can be pursued together) [53] It also announced its first annual loss during the 25 year history of the company. They influence the companys decisions as they are the main say of it. Stakeholder Engagement Given that the Company's principal activity is to operate an AOC and provide seat capacity to a fellow easyJet Group subsidiary and is part of the easyJet Group, to ensure an efficient and more effective approach much of the Company's stakeholder engagement takes place at a Group level. About easyJet. 1 Brief history of Easyjet 3 Airline, Impacts of Tourism [15 marks] In addition to this average fare advantage, easyJet's highly dynamic revenue management system . [24] However, in April 2006, the threat of takeover receded as FL sold its stake for 325million, securing a profit of 140m on its investment. Easyjet and its rivals are not exception and have been communicating to their stakeholder mainly through their websites. We have taken ideas from Boeing, Airbus and the engine manufacturers and put them together." Conclusion 13 They contracted to buy 12 brand new 737s from Boeing in 1997. Shareholders . Best Essays. Initially it used Boeing 737 aircraft exclusively, but in October 2002 it ordered 120 Airbus A319 aircraft, plus 120 options. [23] Over the course of 2005, FL increased its share in the company periodically to 16.9%,[23] fuelling speculation that it would mount a takeover bid for the UK carrier. [18], Early promotional activity focused on the airline's relatively low pricing compared to incumbent operators. The aim of this business is to provide and develop products for athletes of every ability and to make sure their products help athletes reach their potential. Customers booking flights through the airline's website are provided with quotes for several hotels at their destination. In 2017, EasyJet Plc flew 80.2 million passengers on flights that carried 86.7 million seats. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. Easyjet Plc managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Easyjet Plc competitive . Most of the concepts for easyJet were adopted from Southwest airline; however easyJet added its own touch which reduced operating costs even further. Airline, MARKETING RESEARH PROJECT Brand management, Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. 3.6 Physical evidence 11 easyJet [116] Onboard sales are an important part of the airline's ancillary revenue; gifts such as fragrances, cosmetics, gadgets as well as duty free cigarettes, rolling tobacco and a large selection of spirits. Between 2003 and 2007, it opened additional bases in Germany, France, Italy, and Spain, establishing a presence in continental Europe. easyJet is one of the world's most successful low-cost airlines. Low-cost carrier When flights are cancelled, passengers are supposed to be reimbursed within one week. The woman had been asked to switch seats twice in a row, to accommodate two ultra-Orthodox Jewish men. Stakeholders are individuals (or groups) that can either impact the success and execution or are impacted by a product. While various amounts held determine their actual control of the business, Premium Strategic Management Essays, Term Papers & Presentations . EasyJets Business Model Analysis 3.4 Place 8 easyJet's Strengths. EasyJet has increased the amount of modern aircraft to She added that the A321neos would help to cut costs by 9 per cent. The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. Weaknesses. [39] In June 2020, EasyJet announced their intention to resume flights, flying half of their routes in July 2020 and up to 75 per cent in August 2020, though with reduced frequency. EasyJet was founded by Haji-Loannou in 1994. Income statement Business Model Analysis This cookie is set by GDPR Cookie Consent plugin. [18][19], In 1995, EasyJet was established by Stelios, being the first company in what would later become the easyGroup conglomerate. EasyJet focus its value proposition to business travelers around time savings. [12] In 2014, the airline carried more than 65million passengers,[13] making it the second-largest budget airline in Europe by number of passengers carried, behind Ryanair. Passengers can pay an additional fee for certain seats such as the front few rows and overwing seats (which have extra legroom). [118], Three distinct loyalty products are offered, tailored towards business and frequent flyers. In the UK the first restaurant opened in 1974 and now in the UK stores alone the chain serves 2.5 million customers daily. The airline's monthly inflight magazine is called The Traveller. Bennett. [50], Initially, EasyJet's employment strategy was to maintain control with minimal union involvement. Stakeholders can affect or be affected by the organizations actions objectives and policies. EasyJet passengers whose card details were stolen in a "highly sophisticated cyber-attack" say they have been left frustrated and in limbo by the airline's response. [22], EasyJet's aircraft cabins are configured in a single class, high density layout. This had a negative impact on customers, EasyJet has . Strategic management It has seen an increase in customer loyalty in its core markets.
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